WHEN WE SHOW UP, EVERYTHING CHANGES
IIININE x L39ION OF LOS ANGELES
COLOR OF CHANGE
This design explores how a drop of paint can change the entire color of water, a metaphor for how one rider, one idea, one community can transform the whole culture of cycling. The artwork is bold, disruptive, and fluid, representing L39ION’s mission to shift the landscape of the sport with energy, representation, and unapologetic style.
This design visually communicates that L39ION of Los Angeles doesn’t just fit into the environment, we change it.
“When we show up, everything changes.”
The Color of Change collection with L39ION of Los Angeles changes the culture, the pace, the conversation, and the expectation of what a cycling team can be.
WATCH CORY WILLIAMS DEBUT "THE COLOR OF CHANGE" COLLECTION AT THE VALLEY OF THE SUN STAGE RACE.
